7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly beneficial tool for keyword research study, especially when using advanced search options that are practically hidden in plain sight.

Explore the various Google Trends menus and options and discover relatively unlimited ways to acquire more keyword search volume insights.

Find out new ways to open the power of one of Google’s most important SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it doesn’t show the quantity of traffic in actual numbers.

It shows the numbers of questions made in relative portions on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

But those numbers are just estimates that are theorized from a mix of web traffic data suppliers, Google Keyword Planner, scraped search results, and other sources.

The clickstream information normally originates from anonymized traffic data acquired from users of particular pop-up blockers, web browser plugins, and some complimentary anti-virus software application.

The SEO tools then use an estimation that corresponds to their best guess of how that data associates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools offer estimates of keyword traffic, the information presented by Google Trends is based on actual search queries and not guesses.

That’s not to state that Google Trends is much better than paid keyword tools. When utilized together with paid keyword tools, one can get a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can help call in accurate segmentation of the keyword information that helps to comprehend what geographic locations are best for advertising efforts and likewise find new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of zero to 100.

You can’t truly know if the pattern is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of no to one hundred.

Nevertheless, the relative numbers can have more indicating when they are compared to keywords for which there are known traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose precise traffic numbers are currently understood, for example, from a PPC project.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another method to discover a keyword to utilize for contrast.

A comparison keyword does not have to be related. It can be in a completely different vertical and could even be the name of a trending celebrity.

The crucial thing is the general keyword volume information.

Google releases a Google Trends Daily Trends web page that shows trending search inquiries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches each day, etc.

Example Of How To Pinpoint Search Volume

I’m going to utilize the search phrase [how to drop weight] as an example of how to use Google Trends to get a close idea of real search volume.

The method I do it is by using recognized search volumes and comparing them to the target keyword phrase.

Google supplies search volumes on its trending searches page, which can be changed for what’s trending in any nation.

On this specific day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Discover Browse Trends For Target Keyword Phrases

The target keyword expression we’re investigating is [how to slim down]

Below is a screenshot of the 1 year trend for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively steady trend line from September 2021 to September 2022.

Then I included the 2 keyword expressions for which we have a close search volume count to compare all 3, but for a 24-hour time period.

I utilize a 24-hour time period due to the fact that the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red trend line, is right in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast tells us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas]Because we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the same day, we can say with affordable precision that the keyword expression, [how to slim down] has around a daily search volume of around 30,000 on a typical day, offer or take a few thousand.

The real numbers might be higher due to the fact that Google Trends shows the low and high at particular points of the day. The overall for the day is likely greater.

The above hack isn’t 100% accurate. But it suffices to give a strong ballpark idea and can be utilized to compare with and verify theorized information from a paid keyword research tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Trends

There are two basic methods to take a look at the keyword information: extended throughout over longer time periods and much shorter period.

Extended Period Trends

You can set Google Trends to show you the traffic patterns stretching back to 2004. This is valuable for revealing you the audience patterns.

  • Upward Long-Term Trends: If a trend is regularly going up, this indicates you require to focus energy on developing material for this trend.
  • Downward Long-Term Trends: If the pattern line is progressively moving down, then it may be a signal that audience content intake is altering.

For instance, review this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward pattern for WordPress in all three variations.

The down pattern reaches associated expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons search trends go down. It can be that people lost interest, that the interest went somewhere else or that the trend is outdated.

The digital electronic camera item category is a fine example of a downward spiral caused by a product being changed by something else.

  • The digital electronic camera triggered the recession in look for standard analog electronic cameras.
  • The iPhone started the downward spiral of the digital electronic camera.

Understanding which way the wind is blowing could assist a content marketer or publisher understand when it’s time to bail on a subject or product category and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Novice’s Guide

3. Associated Subjects And Queries

Google Trends has 2 fantastic features, one called Related Subjects and the other Related Queries.


Subjects are search questions that share an idea.

Identifying related topics that are trending upwards is useful for discovering how an audience or consumer need is shifting.

This information can, in turn, provide concepts for material generation or new product choices.

According to Google:

“Associated Subjects

Users searching for your term also searched for these subjects.

You Can View by the Following Metrics

Leading– The most popular subjects. Scoring is on a relative scale where a worth of 100 is the most frequently browsed subject and a worth of 50 is a subject searched half as frequently as the most popular term, and so on.

Increasing– Associated topics with the biggest boost in search frequency because the last time period.

Outcomes marked “Breakout” had a remarkable increase, most likely since these subjects are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Related Topics.

Leading inquiries are typically the most popular searches. Rising Queries are inquiries that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Rising Inquiries are fantastic for staying ahead of the competitors.

4. Short-Term Patterns Can Bring Enormous Traffic

Viewing keyword patterns in the brief view, such as the 90-day or even 30-day view, can expose important insights for taking advantage of rapidly altering search trends.

There is a ton of traffic in Google Discover as well as in Google News.

Google Discover is connected to trending topics associated with searches.

Google News is of the moment in terms of present events.

Sites that target either of those traffic channels take advantage of knowing what the short-term trends are.

A benefit of viewing short-term patterns (thirty days and 90 patterns) is that certain days of the week stand apart when those searches are popular.

Understanding which days of the week interest spikes for a given subject can help in planning when to publish certain sort of topics, so the material is right there when the audience is looking for it.

5. Keywords By Category

Google Trends has the functionality for limiting keyword search query stock according to classification topics.

This offers more precise keyword information.

The Categories tab is essential because it refines your keyword research study to the correct context.

If your keyword context is [autos], then it makes sense to appropriately improve Google Trends to show just the information for the context of auto.

By narrowing the Google Trends information by category, you will be able to discover more precise details associated to the topics you are researching for content within the right context.

6. Recognize Keyword Data By Geography

Google Trends keyword information by geographical location can be used for identifying what locations are the very best to outreach to for website promo or for tailoring the material to specific regions.

For instance, if certain sort of items are popular in Washington D.C. and Texas, it makes sense to intend advertising activity and localized content to those areas.

In fact, it may be useful to focus link-building marketing activities in those locations initially considering that the interest is higher in those parts of the nation.

Keyword popularity info by area is valuable for link structure, content development, material promotion, and pay-per-click.

Localizing material (and the promotion of that material) can make it more pertinent to individuals who are interested in that material (or item).

Google ranks pages according to who it’s most pertinent, so incorporating geographical nuance into your content can help it rank for the most individuals.

7. Target Browse Intents With Search Types

Google Trends offers you the capability to further improve the keyword data by segmenting it by the kind of search the data originates from, the Browse Type.

Refining your Google Trends research study by the type of search allows you to remove the “sound” that may be making your keyword research fuzzy and help it end up being more accurate and meaningful.

Google Trends data can be fine-tuned by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful way to determine search patterns for material with the word “how” because a lot of individuals search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the patterns information is useful due to the fact that it shows what users are looking for.

A Google Trends search for how, what, where, when, why, and who reveals that search inquiries starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends limits contrasts to five keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword phrases include instructional content that uses words like” how to,”fine-tuning your research study with the Buy YouTube Subscribers search type may offer beneficial insights.

For instance, I have actually discovered that Buy YouTube Subscribers Browse shows more pertinent “related topics” and “related questions” information than looking into with “web search” chosen.

Here’s another example of how using various kinds of search types helps fine-tune Google Trends information.

I did the same how, what, where, when, why, and who browses but this time using the News Browse refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are incredibly different than the search patterns on Buy YouTube Subscribers. That’s due to the fact that individuals want to know the”what “and”how”kinds of details in Google News. When creating content associated to news, recognizing the right angle to report

a news product is important. Knowing that the words”what”or” who”are most pertinent to a topic can be useful for crafting the title to what the readers are most interested in. The above is the view of search inquiries for the previous 90 days. When the exact same keywords are

browsed utilizing the 5-year point of view, it ends up being clear that the “who”

type keywords tend to surge according to present events. As an example of how current occasions affect patterns, the greatest spike in searches with the word”who”

took place in the days after the 2020 governmental election. Every Search Type question improvement shows a different aid to improve the outcomes so that they reveal more precise information. So

, offer the Search Type selections a try since the details that is supplied might be more precise and useful

than the more general and possibly noisy”web search “version. Open The Hidden Power Of Google Trends Free tools are typically considered to be less useful than paid tools. That’s not always the case

with Google Trends. This post lists seven ways

to discover helpful search-related patterns and patterns that are absolutely precise, more than some search-related information from paid tools.

What’s particularly notable is that this short article just begins to scratch the surface area of all the information that’s available. Take A Look At Google Trends and find out extra ways to mix different search patterns to get much more beneficial info. More Resources: Featured Image: Studio Romantic/Best SMM Panel