If you have not heard, Looker Studio has changed the widely known Google Data Studio brand.
While Google Data Studio made reporting easier for lots of marketers, it certainly had its restrictions.
As a brand name’s marketing method develops and becomes more intricate, so does the elegance of its reporting requirements.
If you’re anything like me, you’re likely tired of spending hours updating the same spreadsheets monthly.
Sometimes, more time is spent pulling a report than offering real insights.
When this occurs, we’re doing an injustice by investing more time “doing” and less time really examining the data.
There has to be a better way, right?
This thorough Looker Studio guide will teach you how to develop and tailor action-oriented reports based on your own information.
What Happened To Google Data Studio?
Originally presented in beta mid-2016, Google Data Studio is a complimentary information visualization tool.
Many online marketers have actually used this tool for many years to combine and visualize information sets from several channels.
And now, you’ll notice that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Data Studio product to be named Looker Studio in October 2022.
In their official statement, Google stated:
“We are unifying our company intelligence item family under the Looker umbrella, bringing together Looker, Data Studio, and core Google technologies like artificial intelligence (AI) and artificial intelligence (ML). Looker Studio is still totally free, and has the same functions as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (previously Data Studio) syncs all of your information sources into one merged reporting experience.
It enables users to create informative and visual dashboards that are easy to analyze, share, and customize.
Essentially, Looker Studio helps surpass data visualization. It’s intended to assist online marketers make more data-driven choices for their clients and brands alike.
Currently, Looker Studio supports over 800 various data sources, in addition to 600+ data adapters.
Looker Studio Vs. Data Studio
While Looker Studio touts a number of the same features as the former Data Studio, the new name also brings brand-new functions.
- Free variation and Pro version (paid).
- Different modeling approach (LookML).
- Looker integration with Google Sheets.
- More versatile data modeling features.
- Supports 50+ SQLs and databases.
- Combining functions from different data sources.
Among the crucial distinctions in between Looker and Data Studio is the method information is designed. Looker Studio utilizes LookML (Looker Modeling Language).
The second essential difference that most online marketers will gain from is the brand-new and better data merging functions from Looker.
In Data Studio, it permitted data sources to be blended.
However, the greatest disadvantage of this was that the mixing function was based on a left outer sign up with and frequently didn’t mix data in a manner that online marketers needed.
It was a laborious process that left numerous to spend more time by hand importing their information into a Google Sheet, then connecting that source to Data Studio.
Sounds aggravating, best?
Looker Studio, on the other hand, needs SQL databases to incorporate any source. This implies that raw data is passed into a database, making it a lot easier for Looker to merge information from different sources.
The outcome? A quicker, more significant way to visualize data from all your various marketing sources in an easy-to-digest format.
Getting Going With Looker Studio
There are a couple of crucial areas to ensure your first Google Looker Studio report is a success. These include:
- Selecting a template or dashboard.
- Linking information sources.
- Selecting metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to choose a design template.
To access Looker Studio, check out Looker Studio utilizing your chosen Google Account. This need to be the account that you access your Google Analytics, Browse Console, Google Advertisements, and so on.
Looker Studio offers a wide range of design templates to get you started.
If you’re new to Looker Studio, it is necessary to choose a design template based upon the kind of data being portrayed.
Screenshot from Looker Studio, December 2022 With any design template, you have the capability to customize items and fonts to develop a more consistent report. The appeal of these reports is that several pages can be added. Do not seem like your entire marketing story requires to be
shown on one page! Every customer has various requirements, and their reporting needs to be no various. The most efficient route I have discovered is to use and modify different control panels based on who the
designated audience is. For instance, I might produce a different control panel or report page if I’m speaking with a CMO vs. a Product Marketing Manager. Why?
Depending upon the function of who you’re talking with, they will understand and interpret data in different methods.
A CMO, for instance, doesn’t require to understand the “in the weeds” data. They wish to know what channels are working, what’s not, and if they’re on track to meet their goals.
Link A Data Source
Now that you have actually picked a design template, it’s time to connect your data sources.
To add a connector to your template, go to Resource at the top navigation, then click Handle included data sources. Then, you’ll click + Include An Information Source.
Screenshot from Looker Studio, December 2022
There are currently 24 different Google connectors, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.
However, you’re likely utilizing other platforms like social media, third-party tools, CRM systems, and more.
For those non-Google connectors, Looker Studio can connect over 650 different data sources from their partner connectors!
Screenshot from Looker Studio, December 2022 By using the connectors, it takes the manual jobs and synchronizes all information for you! It ‘d be impossible to note all the offered data sources here, however some of the primary ones I’ve used in the past consist of: Supermetrics adapters for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Advertisement +Google Analytics
- Data. Position Tracking.
- And much more.
- SEOMonitor. CallRail.
Keep in mind that a number of them: Additional cost. Can decrease reports. Metrics are sometimes deprecated,
- meaning it is vital
- to stay on top of any modifications to your report and restore metrics if needed. When including a data source, you’ll be asked to license the connection between accounts.
Choosing Metrics That Matter Mentioning metrics– they matter. Let’s be genuine, the worst is when clients open reports and
see a total information dump. While Looker Studio is totally adjustable, this does not imply we need to be showing all metrics readily available. Does your client appreciate return on marketing spend (ROAS)? Make sure to consist of
metrics such as invest and profits. How about total brand awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, and so on.
By conveying the appropriate metrics and insights based on objectives, it shows the customer that you are listening to them. A win-win for everyone!
How To Edit A Report
Now that you’ve linked your information sources, it’s time to customize that report!
Let’s examine this Google Advertisements design template as an example.
Initially, you’ll wish to make certain you’re in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can start tailoring your report by making use of the information field sets on the right-hand side.
If you have actually picked a template like the one above, the primary step is to alter the data source for each chart you want to pick.
Screenshot from Google Advertisements, December 2022 From there, you can select from any of the different
information fields from your picked information source to alter any visualization. Not just can you develop and edit charts and tables in Looker Studio, but the capability to choose the look and feel of a report is a game-changer for clients. It provides a sense of consistency throughout a company.
A couple of ways to individualize the design of your report include: Font style and background color. Altering contrast metric colors. Text padding to line up either
The style changes will apply to all choices. Another time-saver! In this example, I changed the report background
, scorecard colors, and label font styles to produce brand standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An In-Depth Guide To Get Started With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will take some time, trial and error, and persistence to
produce a report visual that fulfills your reader’s expectations. Do not get prevented along the method! Adding Report Filters An efficient way to group numerous visualizations together is by including report and page filters. For example, if you wanted all tables and charts to alter when modifying the date variety, you could add a Date Variety icon and set it to “Report Level.”
This indicates that if the report is consisted of multiple pages, whenever the date range is updated, all chart data updates alongside it.
For instance, if you wished to dive into Campaign Type efficiency, there’s a filter for that!
Simply browse to the toolbar and pick Add a control > Drop-down list and add the Control field of “Project type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Choose different filters for your information to drill down more granularly."/ > This allows you to filter the information on that specific page by project type.
For example, if you wished to show how Browse performs compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters included are at a page level. If you wish to make the filter report-level( suggesting the filter would appear on each page of your report), simply right-click the filter and choose Make report-level.
Create A Chart
If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to develop a chart from scratch.
The benefit of producing a custom-made chart is that you’re in full control from the beginning of envisioning precisely what matters most.
The primary step is to consider who will read this report. Remember to include what information is necessary to them.
Your chart should narrate, and it’s up to you to visualize that effectively.
For instance, you may want to include an “Introduction” table that encompasses the main metrics or crucial efficiency indicators (KPIs) that matter to them.
To produce a chart, click “Insert,” which will reveal you all the various charts to select from. These consist of:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- Far more.
In this example
, I want to pick a basic bullet chart to add to my CMO Overview page. The goal of this chart is to show if we fulfilled our
monthly goal of app installs. The first step is to select the metric you’re determining. In this case, I picked” Installs.” To make this bullet chart effective, you require to add your target/goal. Ensure to check the box that states”Show Target.”Then, I input various variety limits to reveal the development.
I kept the last variety the same as the target worth. You can likewise put the last range as a greater value than your target, specifically if you exceed that target worth.
So, what does this chart state? It portrays that our goal was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their objective but didn’t rather make it.
Often easy charts are all you require to represent the required data. Like all other elements of Looker Studio, you can modify the style of any chart, table, or component as I did above.
The following choices are available for sharing a Looker Studio report:
- Invite people.
- Set up e-mail delivery.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Begin With Looker Studio(The New Google Data Studio)"
/ > If you want to welcome people to access the report in real time, it is necessary to check the share settings. To add someone via e-mail, it needs to be a Google account e-mail. They can be included as a “Viewer”or an”Editor.”
- Another data safety measure Looker Studio added was how links to the report can be shared. You can select from: Limited. Only individuals who you have actually shared the report with can open the link. Unlisted. Anyone on the web with the link can see(or modify– pick this setting thoroughly). Public. Anybody on the web with the link can discover and see(or edit– pick this setting thoroughly).
Another cool feature Google included is the choice to limit sharing in the following choices. In the share settings, click on the”gear”icon in
- the right-hand corner: Avoid editors from altering gain access to and adding new individuals.
- Disable downloading, printing, and copying for viewers.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="A Thorough Guide To Begin With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)"/ > I usually advise inspecting the very first box to prevent editors from altering gain access to or adding brand-new individuals.
By doing so, it allows us to keep control of the report settings and the stability of report changes.
Get Going With Looker Studio Now
Ideally, this intro to Google Looker Studio will empower you to feel more confident in producing individualized reports for your customers and brand names.
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