Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new advertisement network called Blaze which places advertising on totally free WordPress.com sites and Tumblr. Marketing begins at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the business owner who established the totally free WordPress open-source material management system (CMS).

Blaze Marketing Network

The advertising network was initially introduced in April 2022 as a network solely for Tumblr users to place ads on other Tumblr pages.

Automattic announced that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will have the ability to use the WordPress dashboard at wordpress.com/advertising to begin choosing pages to market.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it should be installed, either the totally free or superior variation works.

Those who are using Jetpack can then begin the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls to pick the posts or pages for marketing, clicking on a three-dot (ellipsis) menu to choose the Promote with Blaze option.

The user interface enables marketers to select the audience that will see the advertisements. Audience choice is segmented by what continent the advertisements will appear in, what kinds of devices will see the ads (mobile or desktop) and by what topic the ads will be shown in.

Where Blaze

Advertisements Are Revealed The advertising can appear from amongst millions of Tumblr and totally free WordPress.com webpages. Management of the Blaze ad campaign is done through the control panel user interface at wordpress.com/advertising.

The projects are set up by an everyday budget and by dates that the marketing will be shown. Blaze advertisements consist of a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, use them sensibly to record the audience’s attention.

Bit: A brief text description of your post that appears below your image. You can write an optimum of 120 characters here. We advise utilizing this text to support your headline and provide audiences more context about what they will see when they click the ad and come to your content.

Image: Upload an image to represent your post. You can use the crop tool to change your image’s appearance in the advertisement.”

Read the official announcement by Automattic:

Introducing Blaze: A New Method to Spark Your Growth on WordPress.com

Included image by Best SMM Panel/Asier Romero