Domain Authority: Is It A Google Ranking Factor?

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Numerous business and marketers think that Domain Authority is a big offer.

There are guides everywhere about how you can enhance your website’s Domain Authority for much better rankings in search engine result.

But does a greater Domain Authority really result in much better rankings?

In this chapter, we will explore what Domain Authority is and the evidence regarding whether it is a Google ranking factor.

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What Is Domain Authority?

To comprehend whether Domain Authority is a part of the Google algorithm, initially, we should comprehend what Domain Authority is.

Initially, there is domain authority– the idea– and Domain Authority (DA), the metric by Moz.

As VentureSkies explains it, the basic meaning of domain authority is as follows:

“The domain authority of a website explains how important the site is for a specific targeted subject area [and] relevance with regard to … search words.”

Then, there’s Moz’s Domain Authority or DA rating, which defines the metric as “… a search engine ranking rating developed by Moz that forecasts how likely a site is to rank in search engine result pages (SERPs).”

Domain Authority by Moz is calculated using lots of factors, consisting of the number of linking root domains and the total variety of links. The score itself is shown on a 100-point scale.

It deserves keeping in mind that Moz is not the only SEO platform that has actually developed a metric for determining site authority. You will likewise discover that:

  • Ahrefs has an Ahrefs Rank and Domain Score. AR ranks sites in the Ahrefs database by the size and quality of their backlinks, while Domain Ranking shows the strength of a website’s backlink profile compared to others in the Ahrefs database on a 100-point scale.
  • Semrush has an Authority Rating that measures the general quality and SEO performance of a domain or website.
  • Majestic has Flow Metric Scores that measure the number of links a site has and the quality of the site’s material.

The Claim: Domain Authority As A Ranking Aspect

Lots of short articles discussing Domain Authority describe it as an online search engine ranking score and suggest it is an excellent predictor of how well a site will carry out in SERPs for targeted keyword phrases.

This can lead some to think that Domain Authority is a ranking aspect for search engines like Google.

There is even an interesting Buy Twitter Verification thread in 2020 from the co-founder of Moz, Rand Fishkin, revealing internal documents from Google, suggesting Google does have a domain authority-like metric.

However continue reading– the proof ends up being clear.

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Domain Authority As A Ranking Element: The Evidence

Moz’s website states its Domain Authority rating does not effect Google search engine result.

“Domain Authority is not a Google ranking aspect and has no effect on the SERPs.”

In 2015, Gary Illyes, Chief of Sunshine and Joy at Google, was asked about authority passing from HTTP to HTTPS. His action:

“We don’t have “authority”, but signals need to pass on, yes.”

In 2016, Illyes responded to a question about whether including or removing pages from a website affected its domain authority.

“so, my issue is that I do not understand of anything in ranking that would equate to “domain authority”, so can’t answer”

A couple of weeks later, throughout a conversation about linking to image files or websites for an effect on domain authority, Illyes replied:

“We do not actually have ‘general domain authority’. A text relate to anchor text is much better though”

From there, you will find numerous verifications from John Mueller, Browse Advocate at Google, that Domain Authority exists however that Google does not use it.

In December 2016, Mueller responded to a comment about a desktop domain having higher authority.

“Google doesn’t use ‘domain authority'”

In 2018, someone asked if Domain Authority existed on a Reddit AMA with Mueller.

Mueller’s action acknowledged that:

“Of course it exists, it’s a tool by Moz.”

Later on that year, when asked on Buy Twitter Verification if Domain Authority existed– again– Mueller reacted:

“‘Domain Authority (DA) is a search engine ranking rating developed by Moz’ so exists = yes. Online search engine do not use it.”

In 2019, when asked about a site-wide metric comparable to Domain Authority on Buy Twitter Verification, Mueller answered:

“We do not utilize domain authority. We normally try to have our metrics as granular as possible, sometimes that’s not so easy, in which case we look at things a bit broader (eg, we have actually spoken about this in concerns to a few of the older quality updates).”

Later on that year, a Buy Twitter Verification user asked if a drop in online search engine traffic was because of a loss in Domain Authority. Mueller replied:

“We do not use domain authority, that’s a metric from an SEO business. I ‘d recommend beginning a thread in the aid online forum with the information, including the URLs & inquiries you’re seeing changes in.”

In 2020, Mueller received another concern about domain authority. This time, somebody asked if backlinks from high domain authority sites matter in website rankings. His response:

“We do not utilize domain authority at all in our algorithms.”

A couple of months later on, Mueller was asked how important Domain Authority was to crawling webpages faster on Buy Twitter Verification.

“Just to be clear, Google does not utilize Domain Authority * at all * when it pertains to Search crawling, indexing, or ranking. This is quite clear on their site.

We do, nevertheless, index tweets that talk about it.”

Up until that point, Google representatives seem clear that there is no usage of Domain Authority. Nevertheless, in a late 2020 interview with SearchLove, Mueller was quizzed on whether Google had a domain authority-like metric.

Unlike the ones prior to, this response mean a possible DA-like metric in Google’s algorithm.

“I do not understand if I ‘d call it authority like that, however we do have some metrics that are more on a website level, some metrics that are more on a page level, and a few of those site-wide level metrics might sort of map into comparable things.”

In 2022, Mueller responded to another question about Domain Authority on Reddit. The concern was how to increase a website with a Domain Authority of 31. Mueller addressed:

“I’m kinda torn. On the one hand, you do not require DA for Google Search. Google doesn’t utilize it * at all *. If you ‘d like to level your website up in search, you ‘d require to concentrate on something else, or a minimum of utilize other metrics for it. This is primarily why DA as a metric is frowned upon by lots of SEOs. For context, I do not believe I have actually ever looked up the DA for a site in the 14 years I have actually been doing this.”

He offered additional guidance on how one could enhance a domain’s authority by focusing on a topic with low competition and producing “… a reasonable collection of great content” about that subject.

He highlighted that user signals, not any type of authority score, would be what moves the needle.

[Suggested Read:] Google Ranking Aspects: Fact or Fiction

Domain Authority As A Ranking Signal: Our Verdict

Domain Authority (DA) by Moz resembles Domain Rank (DR) by Ahrefs, the Semrush Authority Score, and Circulation Metric Scores by Majestic. They are all authority metrics calculated by third-party tools that have no real result on search engine rankings.

While Mueller once recommended that Google has metrics that map into similar things as Domain Authority, he has actually repeatedly denied making use of Domain Authority by Moz on Buy Twitter Verification and Reddit.

He likewise noted that they don’t call anything they do internally “domain authority.”

Therefore, we can conclude that Domain Authority is certainly not a ranking aspect.

Included Image: Paulo Bobita/Best SMM Panel

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