Ex-Googler On Included Snippets: Google is More Reluctant To Send Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the subject of why Google search is so bad discussed that it wasn’t Google that was bad it was the Internet. Then she suggested that a person of the factors for keeping users on Google is due to the fact that the web isn’t always a great experience.

Ex-Googler Marissa Mayer

Marissa Mayer was staff member # 20 at Google. She played key roles in virtually all of Google’s major products, consisting of Google search, local, images, and AdWords, among others.

She left Google to end up being president and CEO of Yahoo! for 5 years.

Mayer was not just there at the beginning of Google however contributed in forming the company, which provides her an unique point of view on the company and its thinking, to some degree.

What is the Factor for Zero-Click SERPs?

Marissa Mayer appeared on a current Freakonomics podcast that was on the subject of, Is Google Getting Worse?

In one part of the podcast she firmly insisted that Google search is only a mirror and does not produce the low quality of the search engine result.

She asserted that if the search results are worse that’s just because the Web is even worse.

The podcast then moves on to go over highlighted snippets, what some in the search marketing neighborhood call zero-click search engine result.

They’re called zero-click since Google shows the info a user needs on the search results page so that the users receive their answer without having to click through to a website.

Google formally states that these search functions are developed to be helpful.

Marissa Mayer believed that another motivation to keep people from clicking to a website is because the quality of the Web is so bad.

The podcast host started the conversation with his interpretation of what featured bits are:

“One way Google has actually attempted to eliminate the overall decline in quality is by supplementing its index of a trillion web pages with some material of its own.

If you ask an easy concern about cooking or the age of some political leader or actor, or even what’s the best podcast, you may see what Mayer calls an ‘inline result,’ or what Google calls a ‘highlighted snippet.’

It’s a little text that answers your question right there on the search-results page, with no need to click a link.”

Mayer used her viewpoint that Google may be “hesitant” to refer users to sites.

She discussed:

“I think that Google is more hesitant to send users out into the web.

And to me, you know, that indicate a natural tension where they’re stating,

‘Wait, we see that the web in some cases isn’t an excellent experience for our searchers to continue onto. We’re keeping them on our page.’

Individuals might perceive that and state,

‘Well, they’re keeping them on the page since that assists them make more money, gives them more control.’

However my sense is that recent uptick in the number of inline outcomes is because they are worried about some of the low-grade experiences out online.

I believe that the problem is truly hard.

You might not like the manner in which Google’s fixing it at the moment, but given how the web is altering and progressing, I’m not sure that the old technique, if reapplied, would do along with you ‘d like it to.”

What Is the Motivation Behind Featured Snippets?

The reason Google provides for offering featured bits in the search results is that they are practical for users.

Google’s aid documents explain:

“We show highlighted bits when our systems identify this format will assist people more quickly find what they’re looking for, both from the description about the page and when they click on the link to read the page itself. They’re specifically practical for those on mobile or browsing by voice.”

Marissa Mayer’s opinion matters since she played an essential function in forming Google, from Search to AdWords to Gmail.

Certainly she’s just providing her opinion and not specifying a fact that Google is reluctant to send traffic to websites because the quality of the Web is bad.

However could there be something to her observation that Google is simply a mirror and that websites today are not very good?

Consider that in 2022, there were 8 formally acknowledged Google updates.

Of those eight updates, six of them updates were spam updates, practical material updates and item review updates.

The majority of Google’s updates in 2022 were developed to eliminate low quality web material from the search results.

That focus on extracting poor quality sites lines up with Marissa Mayer’s view that the Internet today is full of poor quality material.

The history of Google’s algorithm updates in 2022 conforms to Marissa Mayer’s observation that web content is bad and that it impacts the quality of search results page.

She stated that she gets a sense that Google might be “worried about a few of the low-grade experiences out on the internet,” and that’s one of the reasons it may be “reluctant” to send traffic to websites.

Could Marissa Mayer be saying out loud what Googlers might not say in public?


Listen to the Freakonomics podcast here

Is Google Worsening?

Featured image by Best SMM Panel/Koldunov