An ex-Googler called Marissa Mayer appeared on the Freakonomics podcast to go over the subject of whether Google is worsening. Mayer recommended that asking why Google Browse is worsening is the incorrect concern. Her description of what is wrong turns the spotlight back on the internet itself.
Why Marissa Mayer’s Viewpoint Matters
Marissa Mayer was staff member # 20 at Google, managing engineers, becoming director of customer web items and was a part of the three-person group that worked on developing AdWords.
Mayer worked on many jobs, consisting of Google Images, News, Maps, and Gmail. She was at one point in charge of Local, Maps, and Location Providers.
She ultimately left Google to become the president and CEO of Yahoo! for 5 years.
There are few individuals on the planet with her level of specialist knowledge of and history with search, that makes her views about the existing state of search of great interest.
Freakonomics Podcast: Is Google Worsening?
The host of the podcast began the program by describing how in their experience Google is not as excellent as it used to be.
“The power of that discovery faded, as discoveries do, and we all started to take Google for given.
When you required some details, you just typed a couple of words into the search box and, very rapidly, you got the answer you were searching for, generally from an authoritative source.
However today? To me, at least, it doesn’t feel the exact same.
My search results page just don’t appear as helpful.
I seem like I’m seeing more ads, more links that may too be ads, and more links to spammy websites.”
Marissa Mayer States Google is Simply a Window
Marissa Mayer agreed that the search experience is various today.
However in her viewpoint the issue isn’t Google. The method she sees it, Google is just a window onto the Internet.
Mayer shared her opinion:
“I do think the quality of the Internet has actually taken a hit.
… When I started at Google, there were about 30 million websites, so crawling them all and indexing them all was reasonably simple.
It seems like a lot, however it’s little.
Today, I think there was one point where Google had actually seen more than a trillion URLs.”
The host of the show asked if the boost in the number of URLs is the reason that search results are even worse.
Mayer responded to:
“When you see the quality of your search engine result go down, it’s natural to blame Google and be like, ‘Why are they even worse?’
To me, the more fascinating and sophisticated idea is if you state, ‘Wait, however Google’s just a window onto the web. The genuine concern is, why is the web getting worse?’ “
Why is the Web Worsening?
The host of the program accompanied the concept that the problem is that the Web is becoming worse and, as Marissa recommended, he asked her why the web getting worse.
Mayer used a description that deflects from Google and lays blame for poor search results page on the internet itself.
She discussed the reason that the web is worse:
“I think due to the fact that there’s a great deal of financial incentive for misinformation, for clicks, for purchases.
There’s a lot more scams online today than there was 20 years ago.
And I think that the web has had the ability to grow and develop as quickly as it has because of less policy and since it’s so international.
But we likewise need to take the flipside of that.
In a fairly unregulated space, there’s going to be, you know, economic mis-incentives that can in some cases degrade quality.
And that does put a lot of onus on the brokers who are browsing that details to try and conquer that. And it’s challenging.
It kind of has to be more, in my view, an ecosystem-style response, instead of just an easy correction from one star.”
Is the Problem Truly the Internet?
The concept that the Internet is low quality due to the fact that it is reasonably uncontrolled is debatable.
There are federal government firms dedicated to securing customers from deceitful online activities. One example is the United States federal government Federal Trade Commission guidelines on marketing, recommendations and marketing. These guidelines are the reason sites reveal they are profiting from affiliate links.
Google itself likewise controls the Web through its publishing standards. Failure to abide by Google’s guidelines can lead to exemption from the search engine result.
Google’s ability to regulate the Internet encompasses the quality of material itself as evidenced by the fact that out of eight algorithm updates in 2022, 6 of them were focused on spam, product evaluations and demoting unhelpful material.
It could be said that Google’s algorithm updates proves that Google is more concentrated on fixing Internet content than it is on enhancing the technology for returning pertinent search engine result.
That so much of Google’s efforts is concentrated on motivating an “ecosystem-style reaction” aligns with Marissa Mayer’s observation that the problem with search is the websites and not Google.
Is Google Browse worse due to the fact that websites today are even worse or is the problem with Google itself and they simply can’t see it?
Listen to the Freakonomics podcast:
Is Google Becoming Worse?
Included image by Best SMM Panel/Asier Romero