Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

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This past November, I chose to do an experiment. I wished to see if LinkedIn pods actually worked or if they were just a wild-goose chase.

For those of you who do not understand what a LinkedIn pod is, it’s basically a group of people who accept like, comment and engage with each other’s posts. The theory is that by doing this, your material will be boosted by the LinkedIn algorithm. So, I chose to join a couple of pods and test it out for myself.

I’m not always a recognized LinkedIn believed leader with thousands of followers, but I post about my writing work on a relatively regular basis and have actually even gotten a few clients through LinkedIn. So a few more fans and engagements with my posts definitely wouldn’t injure.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s start with the basics.

A LinkedIn pod, frequently called an engagement pod, is a group of people who have agreed to connect and engage with each other’s content on LinkedIn. The idea is that by remaining in a pod, you’ll be able to increase your connections and, as a result, your opportunities.

In an engagement pod, members accept like, comment, share, and respond to each others’ posts regularly. Typically, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and connect with it.

Many engagement pods deal with the concept of reciprocity. So, if you desire individuals to like, comment, or share your content, you’ll require to do the exact same for them.

Why utilize an engagement pod on LinkedIn?

Engagement pods are said to be helpful due to the fact that they can:

  • Amplify the reach of your content
  • Assist you get more engagement on your material (likes, comments, shares)
  • Offer extended networking chances
  • Engage employees to support your brand name

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.

This is especially essential because the LinkedIn algorithm divides content on the platform into three types:

  1. Spam: Posts with bad grammar, too many hashtags, or accounts that publish too frequently might be marked as spam.
  2. Low-quality posts: Posts that don’t follow best practices, or don’t get enough engagement, will be labeled “low-grade.”
  3. Top quality posts: Posts that are simple to read, encourage concerns, and include strong keywords will be identified top quality and, for that reason, will be revealed to more users on LinkedIn.

The concern is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.

How to sign up with a LinkedIn pod

There are a number of various methods to join a LinkedIn engagement pod.

First, you can start your own pod by producing a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you join LinkedIn groups focused on producing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your market.

There are also third-party apps like lempod specifically developed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social networks sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and different other pods on platforms like Telegram.


I experimented with all 4 kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each approach so that I might properly track any distinctions in engagement across techniques.

Here’s a breakdown of that process.

Manual pods: I used a blog post on scheduling Buy Instagram Verification reels.

Before the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this technique, I utilized a blog post I ‘d shared on economic crisis marketing

. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments


Automated LinkedIn pods:

I used a post I composed for Best SMM Panel on social networks share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Manual LinkedIn pod technique I began by producing a manual LinkedIn pod of my own.

I chose a little group of my writer pals (because they understand the research process)to pod up with. I sent them a quick message laying out the strategy and motivated them to communicate with each other.

Luckily, they’re all great sports, and I right away started receiving a barrage of LinkedIn notices revealing the support of my friends.

I also right away observed some new(stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(quite specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin worker "width= "620 "height="504"/ > That all occurred in simply a couple of hours! LinkedIn-specific pod method I also joined a few LinkedIn group pods concentrated on digital marketing and social networks.

The variety of members really differed in these groups. One had more than a million members, at the others had just a couple of lots. I selected a mixture of high-member pods along with a couple of smaller ones. If

vanity metrics have actually taught me anything, it’s that just because a great deal of people

are in your circle, it doesn’t indicate they’re actually taking note. Some of the pods I found in my search were referred to as inactive, so I stayed away from those. Of all the groups I joined, Video game of Content was the only one that seemed to have regular posts from other users. The rules of GoC were pretty simple: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays relevant. Group members can then comment on the post with their LinkedIn post link and other members are indicated to engage with them. As I went through the weekday post comments, I did see lots of people responding to remarks with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those very same group members

. So, yeah, this was working. At least in regards to garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of content

users commenting on each others linkedin posts”width= “620”height= “470”/ >

I went in and did the same, engaging with posted links and

commenting with my own link after I was done. And I slowly started to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I also installed the lempod extension on my Google Chrome browser. lempod uses a digital market filled with LinkedIn engagement pods you can sign up with. I signed up with a couple of pods concentrated on digital marketing and social media. The first one I was accepted to was called”Content+ Social Media Marketing pod”. That seemed relevant. I instantly posted the link to my post. When I shared the link, the screen opened up to a big chart, with a list of individuals

” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have already engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.

Within simply a couple of minutes, my impressions had actually grown from 191 to 206. I also had 6 brand-new comments. I saw this number steadily climb up over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might suggest these users were in fact interested in my work.

Not to discuss, the engagement was coming in quick. Every 45 seconds there was another notification! Possibly LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run until I saw that every member of the pod had actually engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, but I was never authorized.

It appears this group might

be inactive now. I did not discover any other active LinkedIn pods to join on other channels. Results TL; DR: In the beginning look, it might look like the Automated LinkedIn pod was the most efficient pod, however I actually think it was the Handbook pod for factors that I will explain below. Either way, none of the LinkedIn pods actually made a huge distinction for me or helped grow my presence on the platform substantially.

Technique Likes Comments Shares Impressions
Handbook Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more information and context on these outcomes.

Handbook pods

This looked like the most organic, the majority of consistent approach. Since I was leveraging individuals I already knew, the remarks were authentic, pertinent, and sincere.

Not to discuss, these people are actually in my industry– meaning if my posts show up in their feeds to their connections, it may help me network even more.

Absolutely nothing about this method came off as spammy, though I do not understand how reasonable it is to ask my friends to do this each week.

Throughout one week, my post got:

  • 3 remarks
  • 507 impressions

LinkedIn-specific pods While this approach brought in the most remarks, responses were unclear and less pertinent than those found in my manual pods. Plus, the majority of these people worked outside of my market. So, there most likely isn’t much benefit to my material appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 364 impressions

Automated LinkedIn pods This technique certainly brought in the most likes and comments. However, I didn’t see any pertinent profile visits, direct messages, or connection requests come through. Likewise, while there were a lot of new remarks, they were all basically the exact same:

  • “Actually cool Hannah!”
  • “Great post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear remarks signal that none of these users really read my post (that makes sense, considering their profiles are being automated).

I can only imagine that other users might see this and think the exact same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 24 remarks
  • 261 impressions

Cross-platform LinkedIn pods I did not collect any extra engagement from this method.

What do the results suggest?

Here are the primary takeaways from my experiment.

Authentic pods have merit

There is definitely some engagement to be gained from utilizing LinkedIn pods. Pods that are made up of relevant, genuine connections within your industry can definitely assist to magnify your material and get you more views, likes, and remarks.

Spammy pods won’t get you far

However, if you’re trying to video game the system by signing up with pods that have lots of fake accounts or that are unrelated to your market, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They do not imply much if they’re originating from accounts that will never do business with you.

LinkedIn pods ARE awkward

I believe what struck me most about this experiment was the discomfort that included having a lot of inapplicable complete strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anyone took a more detailed look it would be pretty obvious the engagement was spam.

Simply as I wouldn’t recommend organizations buy their Buy Instagram Verification followers, I would not suggest they use engagement pods. Perhaps, sometimes, where the pod members are hyper-relevant to your specific niche, it’s worth it. But if it looks suspicious, opportunities are your audience will see. And the last thing you want is to lose their trust.

Focus on close, pertinent connections

If you still want to sign up with a LinkedIn pod after reading this, the very best way to use them is to sign up with ones that are relevant to your market which are made up of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can cause important relationships (and, ideally, real clients).

Here are a couple of suggestions for discovering the ideal LinkedIn pods:

  • Take a look at groups related to your market or specific niche. Many of these will have pods connected with them.
  • Ask trusted connections if they understand of any great pods to join.
  • Create your own pod with a group of like-minded people.
  • Avoid excessively spammy pods that are just focused on promoting content and not engaging in genuine discussions.
  • Most of all, focus on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.

Struggling to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn material– along with all your other social channels– easy, so you can invest more time developing quality material, tracking your efficiency, and learning about your audience. Try it complimentary today.