Google is bringing two new metrics to GA4 properties that online marketers can make use of when constructing custom reports.
Google Analytics is including two brand-new metrics to GA4 residential or commercial properties that offer more insight into how many pages visitors view and
the length of time they remain. Views per session and typical session period are now available in Expeditions and Reporting Personalization in
GA4. Views per session tracks the number of app screens or websites people look at during a single see, while average session period determines the time users spend on the site.
A statement from Carly Boddy, Item Manager at Google Analytics, demonstrates how to add these metrics when building custom-made reports:
Develop reports from scratch to fulfill your business requires in Reporting Customization with these new metrics now available #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and average session period for Universal Analytics (UA) homes, there are a couple of key differences to know relating to GA4.
You’re likely to see a difference in session counts, which can differ from business to company based on the following aspects:
- Location: UA properties count a new session at midnight even if the user hasn’t left, which suggests session counts may be greater than GA4. Consider the time zones of your users and how likely they are to cross the midnight threshold to reboot a session.
- UTM Tagging: UTM tagging on your site will reset the session in UA, which suggests you might see a much higher count of sessions in UA than in GA4.
- Filters: The data in UA reporting may undergo see filters that omit data. The data in GA4 reporting for GA360 customers may be subject to filters that define which data from a source home appears in a sub-property.
- Estimation: GA4 residential or commercial properties use an analytical quote of the number of sessions on your site or app by approximating the variety of special session IDs, while UA homes do not approximate the number of sessions. GA4 properties more effectively count sessions with high precision and low error rate.