Advertisers around the globe this morning began their weekly routine with a huge concern accessing Google Ads.
Word rapidly spread out across Buy Twitter Verification and LinkedIn, with confirmation from others that this isn’t a periodic issue.
Google Status Dashboard Verifies Failure
From the Google status control panel, the outage was confirmed this morning, January 23rd, at 8 am CST. You can follow the event in real-time here.
Image credit: Google Ads, January 2023 Since
midday CST, the issue has still not been solved. Google Ads Liason Ginny Marvin also took to Buy Twitter Verification to confirm the problem: We’re investigating reports of a problem with Google Ads. We will provide more info soon. The impacted users are unable to access Google Ads. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers took to LinkedIn and Buy Twitter Verification to voice their issues.
Why This Matters Advertisers can not manage or enhance their
appropriate access to Google Ads. Much more, Google Advertisements are still serving to users, but marketers can’t see or react to real-time performance. When marketing dollars are at stake, this is a huge concern for business of any size. If you’re used to weekly reporting, that’s another job you won’t have the ability to do until the
Google Advertisements problem is fixed. This blackout is troublesome for Google after their layoff statement of 12,000 staff members on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers react to Google Ads blackout on LinkedIn."/ > While this blackout is most likely an unforeseen coincidence to Google Ads, advertisers were quick to put it together.
Google Ads is still down for many users since Monday afternoon. After the Friday announcement of 12,000 Googlers, concerns have actually emerged if these layoffs have actually impacted the innovation and staffing that handles these platforms.
This is an establishing story and will update as Google provides more details.
Featured Image: Stmool/Best SMM Panel