Google Answers If Dividing A Long Post Could Result In Thin Content

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In a Google Search Workplace Hours video, Googler Lizzi Sassman responded to a concern about thin content, clarifying a common misperception about what thin content actually is.

Thin Material

The word thin means lacking thickness or width.

So when we hear the term “thin content” it’s not unusual to think about thin content as a web page with not much material on it.

The real meaning of thin material is more along the lines of material that does not have any included value.

Examples are a cookie cutter page that hardly differs from other pages, and even a webpage that is copied from a seller or maker with nothing additional contributed to it.

Google’s Product Evaluation Update extracts, to name a few things, thin pages including evaluation pages that are only item summaries.

The trademark qualities of thin pages is that they lack originality, are hardly various from other pages and/or do not offer any specific added worth.

Entrance pages are a form of thin material. These are web pages created to rank for particular keywords. An example can be pages developed to rank for a keyword expression and various city names, where all the pages are essentially the same except for the names of the cities.

Are Brief Articles Thin Content?

The individual asking the question would like to know if dividing a long post into much shorter articles would result in thin material.

This is the question asked:

“Would it be considered thin content if a post covering a lengthy subject was broken down into smaller posts and interlinked?”

Lizzi Sassman answered:

“Well, it’s difficult to understand without taking a look at that content.

But word count alone is not indicative of thin material.

These are two completely legitimate techniques: it can be good to have a comprehensive post that deeply checks out a subject, and it can be equally simply as excellent to break it up into much easier to comprehend topics.

It truly depends upon the subject and the material on that page, and you know your audience best.

So I would focus on what’s most practical to your users and that you’re providing sufficient worth on each page for whatever the subject might be.”

Splitting a Long Post Into Numerous Pages

What the individual asking the question might have been asking is if was alright to split one prolonged subject across numerous pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep reading the content.

The Googler assumed that the person asking the concern was splitting a long article into much shorter articles dedicated to the multiple topics that the prolonged short article covered.

The non-live nature of Google’s new version of SEO office-hours didn’t allow the Googler to ask a follow-up concern to verify if she was understanding the question correctly.

In any case, pagination is a fine way to separate a prolonged article.

Google Search Central has a page about pagination best practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark