Posted by HTTP/3 doesn’t have a direct effect on SEO despite its faster performance, Google says.
Google Browse Supporter John Mueller debunks a theory that the faster speed of HTTP/3 can straight impact
a website’s SEO. This subject is dealt with throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Browse Relations team, Muller answers the following concern:
Could the use of HTTP/3 improve SEO since it enhances performance?
HTTP/3 uses performance advantages over HTTP/2 and HTTP/3. Nevertheless, the performance gains are not likely to make a difference concerning SEO.
Mueller On The SEO Effect Of HTTP/3
Mueller starts his response by specifying Google does not use HTTP/3 as a ranking element or in web crawling:
“Google doesn’t utilize HTTP/3 as a consider ranking at the moment. As far as I understand, we don’t utilize it in crawling either.”
Google mostly utilizes HTTP/1 for web crawling. Googlebot supports HTTP/2 but just utilizes it when there’s a clear advantage over HTTP/1.
Assistance for HTTP/3 is likely a long way off. Websites that pick to embrace it early will not see a direct enhancement in search rankings, Mueller describes:
“In terms of efficiency, I think the gains users see from utilizing HTTP/3 would not suffice to significantly affect the core web vitals, which are the metrics that we use in the page experience ranking aspect. While making a quicker server is always an excellent idea, I question you ‘d see a direct connection with SEO just from utilizing HTTP/3. Comparable to how you ‘d be hard pushed to finding a direct connection to using a much faster kind of RAM in your servers.”
Mueller gave a comparable response when inquired about HTTP/3 in December 2021.
Nevertheless, he recommended HTTP/3 might “possibly indirectly” impact core web vitals.
I don’t think we crawl with http/3 but that doesn’t suggest you won’t see favorable effects for users (and with that, possibly indirectly core web vitals too).
— John Mueller is mostly not here (@JohnMu) December 6, 2021
Mueller sounds more positive now in stating that there’s no effect.
Hear his response in the video listed below:
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