Throughout the year, Google has made various updates and information to its disapproval policies.
These updates have mostly focused on providing more context to advertisers on the nature of advertisement disapprovals.
Previously this year, Google upgraded its advertisement destination policy, not available video policy, and 3-strike guideline.
To complete the year, Google is upgrading its account-level suspensions for Show and Video 360 users in December 2022.
Google is updating the primary Disapprovals and Suspensions page to have a page dedicated to Show and Video 360 users.
The brand-new page will clarify what infractions would constitute an account suspension. These include:
- Preventing systems
- Coordinated misleading practices
- Promo of unapproved drug stores
- Inappropriate organization practices
- Trade Sanctions offense
- Sexually explicit material
While the brand-new Show and Video 360 page isn’t offered yet, expect to see additional context on the violations above to ensure you avoid them.
Repeat Violations Can Lead To Suspension
In addition to the listed offenses above, Google announced that a partner account could likewise risk suspension.
If a marketer within a partner account has been discovered to breach policies repeatedly, the account itself can be suspended. To be clear, this doesn’t indicate any offense could get an account suspended.
Google’s statement mentioned that if the partner account or advertiser has “repeatedly or mainly taken part in egregious policy infractions,” that would trigger suspension.
Per Google’s definition, outright infractions are:
- “An offense so serious that it is illegal or presents substantial damage to our users or our digital marketing community. Outright infractions often reflect that the advertiser’s total service does not adhere to Google Advertisements policies or that a person violation is so severe that we can not risk future exposure to our users.”
So, what can you do if that occurs?
The good news is that the partner and marketer can appeal account suspensions if struck with one.
Google is continuously evaluating its advertisement and account policies and violations. Constant updates throughout the year have brought more clarity to marketers around not just the nature of the displeasure but likewise more guidance on how to fix these infractions.
Due to the fact that Google depends on both human interaction and automation to spot infractions, it’s always a good idea to spot-check your account for any disapprovals every week.
As Google rolls out the brand-new policy page, we will update this post to consist of the link.
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