Google brings constant scrolling to desktop search results page in the United States.
Google is making desktop search results more like mobile
with an upgrade that lets users constantly scroll through several pages. Continuous scrolling is now rolling out to desktop search engine result in the United States. In an email to Online search engine Journal, Google explains how the SERPs will show up to 6 pages of URLs prior to triggering users to click “more outcomes”:
“… we’re bringing constant scrolling to desktop so you can continue to see more helpful search engine result with fewer clicks. It’s now even much easier to get motivated with more info at your fingertips.
Now, when you scroll down you’ll continue to discover pertinent results so that you can find originalities. When you reach the bottom of a search results page, up to 6 pages of outcomes will be automatically revealed up until you see a “More results” button if you want to continue even more.”
As Google continues to fill the very first page of search results with ads, included snippets, media, ‘individuals also ask’ boxes, and other features, this upgrade is a win for routine web pages.
Giving searchers the ability to scroll through 6 pages at once increases their likelihood of seeing more results prior to striking an obstruction.
We do not expect this modification to effect reporting. Google kept in mind last year, upon updating mobile search results to constant scrolling, that there’s no difference in Search Console.
That’s because Browse Console tracks SERP positions, not pages, Google discusses:
Continuous scroll also does not alter how position reporting works in Search Console. Positions reporting remains as if pages weren’t automatically filled.
— Google SearchLiaison (@searchliaison) October 14, 2021
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