Does the IP address of your site’s server impact your rankings in search results page? According to some sources around the web, your IP address is a ranking signal utilized by Google.
However does your IP address have the possible to assist or hurt your rankings in search? Continue reading to discover whether IP addresses are a Google ranking factor.
The Claim: IP Address As A Ranking Factor
Articles on the web from reputable marketing websites declare that Google has more than 200 “known” ranking elements.
These lists frequently include statements about flagged IP addresses affecting rankings or higher-value links since they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists sparked various discussions with Google workers about the validity of IP addresses as ranking consider Google’s algorithm.
[Ebook:] The Complete Guide To Google Ranking Aspects
The Proof Against IP Address As A Ranking Aspect
In 2010, Matt Cutts, previous head of Google’s webspam group, was asked if the ranking of a client’s site would be affected by spammy sites on the same server.
“On the list of things that I stress over, that would not be near the top. So I understand, and Google understands that shared web hosting occurs. You can’t actually manage who else is on that IP address or class c subnet.”
Ultimately, Google chose if they acted on an IP address or Class C subnet, the spammers would simply relocate to another IP address. For that reason, it wouldn’t be the most effective way to deal with the concern.
Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy site that welcomed more examination however reiterated that this was an extraordinary outlier.
In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam team, kept in mind that Google can act when complimentary hosts have been enormously spammed.
In 2016, during a Google Web Designer Central Office Hours, John Mueller, Search Supporter at Google, was asked if having all of a group’s websites on the very same c block of IP addresses was an issue.
“No, that’s perfectly fine. So that’s not something where you synthetically require to purchase IP address blocks to just shuffle things around.
And particularly if you are on a CDN, then perhaps you’ll wind up on an IP address block that’s utilized by other companies. Or if you’re on shared hosting, then these things occur. That’s not something you need to artificially walk around.”
In March 2018, Mueller was asked if an IP change with a different geo-location would affect SEO. He reacted:
“If you move to a server in a different location? Generally not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A few months later on, Mueller responded to a tweet asking if Google still counted bad areas as a ranking signal and if a dedicated IP was essential.
“Shared IP addresses are fine for search! Lots of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address place mattered for a site’s rankings. His reaction was just, “Nope.”
A few tweets later, within the same Buy Twitter Verification thread, another user commented that IP addresses mattered relating to backlinks. Mueller again responded with a basic “Nope.”
In June 2019, Mueller received a concern about Google Browse Console showing a website’s IP address rather of a domain name. His response:
“Generally, getting your IP addresses indexed is a bad concept. IP addresses are often short-lived.”
He suggested that the user guarantee the IP address redirects to their domain.
A few months later on, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are absolutely great. Most of the time, it implies the server wasn’t set up well (we canonicalized to the IP address rather than the hostname, easy to repair with redirects & rel=canonical), however that’s simply a technical information. It doesn’t imply they’re bad.”
In early 2020, when asked about getting links from different IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what happens if a website on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is really common. Having some bad websites on an IP does not make whatever on that IP bad.”
In September, throughout a discussion about bad neighborhoods affecting search rankings, Mueller stated:
“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Look at Blog writer. There are excellent websites that do well (overlooking on-page restrictions, and so on), and there are dreadful websites hosted there. It’s all the exact same facilities, the exact same IP addresses.”
In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared a fun fact.
“Enjoyable fact: changing a site’s underlaying facilities like servers, IPs, you name it, can alter how quick and often Googlebot crawls from said website. That’s since it actually discovers that something changed, which triggers it to relearn how quick and frequently it can crawl.”
While it’s interesting details, it seems to effect crawling and not ranking. Crawling is, obviously, required to rank, but crawling is not a ranking aspect.
In 2021, a Buy Twitter Verification user asked if IP canonicalization might favorably impact SEO. Meuller responded:
“Unless folks are linking to your website’s IP address (which would be unexpected), this would not have any result on SEO.”
Later in December, when asked if an IP address instead of a hostname looks unusual when Google examines a link’s quality, Meuller stated, “Ip addresses are great. The web has lots of them.”
If you’re fretted about your IP address or hosting business, the agreement seems to be: Don’t worry.
Get More Google Ranking Element Insights.
Our Decision: IP Address Is Not A Ranking Factor Any Longer
Perhaps in the past, Google explore IP-level actions versus spammy sites. However it should have discovered this ineffective due to the fact that we are not seeing any confirmation from Google agents that IP addresses, shared hosting, and bad communities belong of the algorithm.
For that reason, we can conclude for now that IP addresses are not a ranking factor.
Included Image: Paulo Bobita/Best SMM Panel
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20760%20300%22%3E%3C/svg%3E" alt="Ranking Factors: Truth Or Fiction? Let's Bust Some Myths! [Ebook] width="760" height="300" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/rf-ebook-download-banner-62e8c6126ffe8-sej.jpg"/ > < img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/rf-ebook-download-banner-62e8c6126ffe8-sej.jpg" alt="Ranking Factors: Truth Or Fiction? Let's Bust Some Misconceptions! [Ebook]/ >