In a world where PR and material marketing is important to SEO, the sports industry can cause some knowings for anyone in the digital marketing field.
Karina Barriga Albring of FIFA joins me on the SEJ Show to go over the world of sports development and sports marketing. She shares her journey from conventional journalism to PR and marketing.
Have a look at how sports can offer some valuable marketing insights and how marketing can benefit from sports too.
We understand how enthusiastic individuals have to do with a sport, whether football, soccer, or basketball. Individuals sometimes have an unreasonable accessory to this activity, myself included. We don’t utilize our minds when we process a sport. The fan base is not something reasonable. So when you have such an accessory to something. The emotional connection is so strong that, obviously, brands will want to be included. Sports marketing is tagging along to the tremendous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44
We’re going to begin seeing brands align with professional athletes whose message and online persona align with the values that the brand name wants to spread.— Karina Barriga Albring, 24:31
Brand names like to have ambassadors who are relatable and who are genuine people. So if you are an athlete who delights in theater, go to the theater and get involved in regional community activities. Try to determine the other enthusiasms that you have. All of that assists you construct your persona. Make people discover you more relatable and likable, which will equate into brands wanting to deal with you.— Karina Barriga Albring, 30:30
[00:00]– About Karina.
[03:40]– How working with other industries helped her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is certifying a part of Sports Marketing?
[19:14]– The value of individual branding in Sports Marketing.
[27:26]– Opportunities for athletes to develop their brand.
[33:28]– Sports Marketing pointers that can be used to marketing.
In the time that we’re residing in, we’re no longer competing for an audience. We’re not only
taking on our direct rivals but for the attention of the audience. You’re contending for individuals’s times. So if you are attempting to get one of your fans’ attention, you are taking on the music they listen to. You’re likewise competing with Spotify and so various things. These days that is something that we require to think about when we evaluate our techniques and our positioning. It’s not just about our direct rivals but about who our audience is giving their time and interest to.— Karina Barriga Albring, 48:29
In website development or SEO, it’s always good to examine what your primary competitor is doing and your smaller competition. And it’s always excellent to have a “side project” to explore. But, obviously, you might be unable to do it on your company’s website. Still, the ability to have some side job and after that turn it into an organization case and then pitch the ability to do it on your business’s site might also be practical.— Loren Baker, 47:23
The primary thing is comprehending the audience. Who are you attempting to reach, and then determine the best channels to reach that audience? With influencers and content developers online, when we think of PR, we do not just think about standard media. We consider anyone with a platform to make your message prevalent.— Karina Barriga Albring, 8:27
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Connect with Karina Viviana Barriga
Karina likes structure lasting relationships with individuals, utilizing the game of football as her prime chance.
Her enthusiasm for sports and proficiency in journalism, public relations, and marketing help her develop athletes and services side-by-side through dynamic company models.
With an MBA committed to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is all set to make substantial changes in this ballgame!
Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verification: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Creator of Online Best SMM Panel: Follow him on Buy Twitter Verification: https://www.twitter.com/lorenbaker Connect with him
on LinkedIn: https://www.linkedin.com/in/lorenbaker