LinkedIn’s New Focused Inbox Surfaces More Pertinent Messages

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LinkedIn is upgrading its messaging experience with a brand-new ‘Focused Inbox,’ which aims to reduce spam and surface area more relevant messages.

The next time you login to LinkedIn and open your inbox you’ll see an alert welcoming you to “Try Focused Inbox.”

Credit: LinkedIn

Clicking the button revealed above will automatically filter your messages into two tabs.

Focused Inbox utilizes AI to determine essential messages, which it filters into the ‘Focused’ tab while the rest are sent out to the ‘Other’ tab.

Considering there’s an AI element involved it might take time for LinkedIn to discover your inbox preferences.

You’ll have the alternative to move messages in between tabs, or revert back to the standard messaging experience if you don’t delight in the Focused Inbox.

LinkedIn is making this change in uptick in direct messaging, which the business says is up 20% compared to last year.

In an e-mail, a LinkedIn representative states:

“This feature is the most recent in a series of enhancements we’ve made to help members have more productive discussions and link to opportunities through LinkedIn messaging. With conversations up nearly 20 percent considering that last year, we’re seeing more specialists on LinkedIn are relying on messaging to link and engage with each other.”

LinkedIn’s Focused Inbox is now offered around the world to all users.

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